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Now that we’re all stuck at home and consuming more television than we have in a while, you might start to wonder, “does every ad have a piano intro and a soothing narrator’s voice in it?” Well, no, but in the current marketing landscape, it has become clear that...

Now that we’re all stuck at home and consuming more television than we have in a while, you might start to wonder, “does every ad have a piano intro and a soothing narrator’s voice in it?” Well, no, but in the current marketing landscape, it has become clear that brands want you to understand that they have empathy for you. They care about your situation and they are still there to support you during these most difficult of times. While that is a good sentiment and I appreciate the challenge of selling any product or service when uncertainty rules the day, I can’t help but think that this is less a sign of the times and more an unintended consequence of the way the agency business has been trending over the last several decades.